Sky Sports is British Sky Broadcastings premier 24 hour sports news channel in England and Ireland. British Sky Broadcasting is a satellite pay TV company and together with Sky Sports additionally, it has Sky Sports 1, 2, 3 and Xtra that exist as a Premium package above the basic Sky Sports. Since its creation in 1990, Sky Sports has played a very dominant role in commercializing British sport. This channel has also been a key player in making a paradigm shift in the organizational structure of sports broadcasting by being the first ones to support and encourage the Premier League to break out from the Football League in 1992.
Sky Sports began as The Sports Channel in March 1990 as Sky Television was lacking an exclusive sports channel initially. Sports programs were transmitted sometimes http://oyunkuram305.com by this channel but rather than introducing a sports channel of their own, Sky Television chose to invest in Eurosport. Upon the launch of Sky Television in February 1989, Eurosport was marketed as one of its 4 channels.
British Sky Broadcasting and Sky Television announced a merger in the year 1990. Initially unveiled as British Sky Broadcasting, the Sports Channel was relabeled Sky Sports when it was finally launched in April, 1991 on the SES Astra IB Satellite tv. Eurosport terminated its partnership with Sky Television upon the launch of Sky Sports but remained available on the SES Astra platform.
Sky Sports quickly developed into just about the most successful channels of the Sky system. It was from September 1992, that Sky began selling Sky Sports like a subscription channel. After Sky Movies, this was the 2nd channel in the Sky system that was encrypted via the Video Crypt system. Even though Sky Sports began by airing sports such as golf and rugby, it soon acquired the rights to air Italian and German League Football thereby increasing its popularity base.
In 1992/93, with the formation of the Premier League, Sky Sports had become the most favored sports channel following a purchase of the exclusive broadcasting rights of Premier League Football in England and Ireland for a duration of five years.
Sky Sports also operates Sky Sports news, the 24 hour sports news channel which had been launched in 1998. The design of this news channel was overhauled during 2007. It was just in time with the football season. Although the main structure of presentation was maintained, the color displays of the information box, the ticker towards the bottom of the screen and also the breaking news ticker were changed. A brand new studio, new theme tune and new title sequences were additionally a part of the revamping. Nevertheless the broadcasting format continued to be at a 4:3 and did not get upgraded to the Widescreen 16:9 formats.
Till date Sky Sports is related more with football than with every other sports. It is perhaps due to this reason that this channel does tend to suffer from some loss in viewership throughout the summers when no football is played.