Sky Sports is British Sky Broadcastings premier Round-the-clock sports news channel in England and Ireland. British Sky Broadcasting is actually a satellite pay TV company and together with Sky Sports it also has Sky Sports 1, 2, 3 and Xtra that exist like a Premium package above the basic Sky Sports. Since its inception in 1990, Sky Sports has played a very dominant role in commercializing British sport. This channel has also been a key player in making a paradigm change in the organizational structure of sports broadcasting by being the first to support and encourage the Premier League to break out from the Football League in 1992.
Sky Sports began as The Sports Channel in March 1990 as Sky Television was lacking a privileged sports channel in the beginning. Sports programs were broadcast sometimes http://oyunkuram305.com by this channel but instead of launching a sports channel of their very own, Sky Television made a decision to put money into Eurosport. With the launch of Sky Television in February 1989, Eurosport was marketed as one of its four channels.
British Sky Broadcasting and Sky Television announced a merger in the year 1990. Initially launched as British Sky Broadcasting, the Sports Channel was relabeled Sky Sports when it was eventually launched in April, 1991 on the SES Astra IB Satellite tv. Eurosport terminated its partnership with Sky Television upon the launch of Sky Sports but remained located on the SES Astra platform.
Sky Sports quickly turned out to be one of the most successful channels in the Sky system. It was from September 1992, that Sky began selling Sky Sports as a subscription channel. After Sky Movies, it was the second channel in the Sky system which was encrypted through the Video Crypt system. Even though Sky Sports started out by airing sports including golf and rugby, it soon obtained the rights to air Italian and German League Football thereby increasing its popularity base.
In 1992/93, with the formation of the Premier League, Sky Sports became the most favored sports channel following a acquisition of the exclusive broadcasting rights of Premier League Football in England and Ireland for a period of 5 years.
Sky Sports also operates Sky Sports news, the 24 hour sports news channel which was launched in 1998. The design of this news channel was revamped in the year 2007. It was just in time with the football season. Though the main structure of presentation was maintained, the colour displays of the information box, the ticker towards the bottom of the screen and also the breaking news ticker were changed. A new studio, new theme tune and new title sequences were also a part of the revamping. Nevertheless the broadcasting format remained at a 4:3 and did not get upgraded to the Widescreen 16:9 formats.
Till date Sky Sports is related more with football than with any other sports. It is perhaps because of this reason why this channel does have a tendency to experience some decrease in viewership during the summers when no football is played.