Sky Sports News, a channel owned by British Sky Broadcasting, is a Round-the-clock sports news channel aired in United Kingdom and Ireland. Sky Sports News was launched in 1998 and it is operated by Sky Sports. Replacing Sky Sports Center, Sky Sports News is
dedicated to providing sports information from around the globe.
Though this news channel is mainly focused on football fans providing all the information that one could possibly want on football, Sky Sports News also does report on various other sports including Baseball and Formula One. As the channel doesn’t have the broadcasting rights of such games, they receive limited coverage.
The program format of Sky Sports News is very entertaining and also informative. The news is presented by two reporters. Short clips that feature the highlights along with interview over a wide array of topics are a part of the program format. You can also get unrelated sports information as the news progresses through the tabs at the bottom of your screen. For unrelated league tables or any other information you just have to take a look at the screen sidebar.
The first live match which the channel broadcast was the Conference Play off between Exeter and Morecambe in May 2007. Before this Sky Sports News was not available via digital terrestrial platforms and live sports were occupying other Sky Sports channels. Sky Sports News then proceeded to broadcast the Wales V/S New Zealand game and also the Espanyol V/S Barcelona game in May and December, 2007 respectively.
Another reason making Sky Sports News as famous is its coverage and speculation over Premier League Manager appointments. These speculations have been so accurate that they have led the Football Association to instigate investigations suggesting “insider trading. However, no action has been taken with this regard until now. Probably the most famous feats were the Newcastle United manager positions that was taken by Harry Redknapp and then again by Kevin Keegan. Together with them, the channel has also speculated over several Tottenham Hotspur managers.
Sky Sports News was re launched as Sky Sports.com TV. This move was taken to tie Sky Sports News with the launch of skysports.com, the official Sky Sports website. Although the channel faced a lot of criticism in its initial years due to the content and also style, it continued its successful run. It was because of this success that this.
Com TV was finally scrapped and retained its original name. From April 2002 to 2004 Sky Sports continued to test out its look. Giving it a face lift and subsequently a fresh image by 2004 the channel had a host of new programs including the Afternoon Report, Evening Update, Through the night, Good Morning Sports Fans and Sky Sports at Ten.
The ultimate revamped look of the channel arrived in time with the 2007 football season. Unveiled on the 5th of August, this revamping displayed a wider reimaging of the Sky Sports brand. Although the main program format was retained, a new theme tune, new title sequence and most prominently a new studio became a part of the new look.
Due to its popularity, Fox Soccer Channel in Usa and Fox Sports World, Canada pick up two hours of live feed and one hour of delayed feed from Sky Sports News.